All about web banners.

When creating a business, exposing a product to the web, or even simply promoting a name, Web Banners are a highly effective type of advertisement to use to one’s advantage.

What are Web Banners, though? Essentially, they are a type of online publicity that consists of embedding useful information about the product and/or promotion that is responsive, so as to attract traffic to a specific website or a function within one. Luckily enough, designing one of these is far simpler than any other thing I have discussed before.

There are a number of different websites that enable you to design your own web banner using their templates. A very popular one is bannersnack, this site gives away free templates for anyone in the internet to use to their advantage. Of course, there are other websites that give you more options to choose from for a monetary “contribution.” Nonetheless, it is quite simple to find one that is fitting for your subject online. However, one can also take it upon one’s creativity to design a banner from scratch in different software such as Illustrator, Photoshop, InDesign, and so on.

One essential thing to always do your research on is the effectiveness of the size you pick. It is highly recommend it to always design at least 3 different banners with the same content, but with different sizes. This will give you the chance to make it more flexible to fit into different sites that you might be interested in. By doing some research, I came up with what would be the top 3 most compelling sizes to use for web banners.

  1. A Leaderboard banner: this one is seen fairly throughout the internet, and it is most commonly placed on the top of websites. (720 x 90 pixels)
  2. A Half Page banner: used to advertise important, enticing information, this one talks (as the name states it) half of the page it is placed on. (300 x 600)
  3. A Medium Rectangle banner: probably the most commonly used, it is big enough to be attractive, but not so large that it becomes unpleasant. (300 x 250)

Although these are largely used among the web community, it is important that everyone does their own individual research. There are factors such as the audience, the product, the interactions, and so on. That need to be taken into consideration whenever picking what size to design into.

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