The design process of a web page is far from simple. There are quite a lot of steps into the process that have to be taken seriously in order for an overall understanding of the user’s persona, the interaction of the site, and the response wanted. This is where the UI and UX designers come in.
UI and UX designing are similar, yet different parts of a process. They are both within the general design, but encompass distinct aspects. As a UX designer, you are in charge of essentially the ongoing process of the design itself. There are four stages to a web design: the research, the brainstorming, the implementation, and the reporting. The research takes care of getting to know the people that are going to navigate through your website; establishing who your audience is and who it isn’t. For the brainstorming part, our creativity plays the biggest role; it consists of suggesting as many ideas as come into our heads (even if they are crazy or senseless) and putting them all together to analyze them so as to then come up with a conclusion. Then comes the implementation. This part is what we will call the UI design. A UI designer is the one that virtually takes care of the technical parts of the design. Typography, color scheme, negative space, use of symbols, and so on, are some of the things that UI designers take care of in the process of web designing. Lastly, the reporting: the observation of how well the users are interacting with the website. In this case, another important term (that we will discuss hereafter) comes afloat.
From the last element inside of the UX design process, the reporting, comes the term of AB testing. As mentioned before, reporting is a fundamental part of the growth and development of a website, and it is easily accompanied by this simple testing method. AB testing is conformed by two sides of an “experiment,” A test and B test. These two are compared with one another with one random change, such as a search bottom being red on test A, and green on test B, so as to analyze the traffic that each subject brings in. The idea of this approach is to understand by comparison which elements of design work better with the site in testing. With this, not only does real data from real users gives the designers the answer to their doubts, but it also enables for proof and existential evidence to be able to make future observations if needed.
All things considered, these individual elements of a web design process are found within the UX design. As a designer, it is important to fully understand all the specific steps, but it does not necessarily mean that it is always done by one person only. Some big corporations have one person specifically assigned to each process of the design, so it all comes down to where you work and how the company manages this area. Most UI/UX Design jobs require for a good amount of knowledge and experience before they hire you, although with some exceptions one can be trained accordingly or given the opportunity as a rookie. The salary is definitely substantial, going from $25-$35 an hour starting, to as much as making $180,000 a year. With that being said, if this is a path you are thinking about taking, I would highly recommend it as it is a fun, enticing and transparent job, it can be done (in a lot of cases) from the comfort of your home, and it pays substantially well!